“Featured” means top of the list, not “better”: placement versus rank

In the account list you sometimes see a row labelled “Featured · Ad” higher up. What does that mean? Exactly what it says: placement, not rank.

What is purchasable?

Display placement: more visibility in the list. That is all.

What is not purchasable?

As an investor, decide on the data columns and treat placements only as “a chance to be seen”. For real comparison use the compare tool; full rules in the advertising guide.

Frequently asked questions

So why are some accounts at the top? Either their data rank puts them there, or they bought a “Featured · Ad” placement — clearly labelled. There is no third way.

Does advertising affect the risk score? No; the risk score comes from behaviour analysis and advertising plays no part in it.

As an investor, what should I do? Read the data columns, take the labels seriously; then decide with the compare tool.

How do I tell that a placement is an ad? The “ad” label is shown on the placement itself and the advertiser’s name is available; that is the platform’s commitment. If you doubt a spot, report exactly the missing label — ad transparency is part of the platform’s credibility and your report is its guard.

Summary

A placement buys visibility; rank is built from data only. This separation is the platform’s commitment to you. Full rules: the advertising guide.

What is not for sale?

• Performance rank — from trading data
• Risk score — from behaviour analysis
• Audit badge — from the official report
• Verified badge — from platform verification
• “Featured” only means top of the list

For a real comparison: See it.